However, the price you have to pay for the possibility of online orders can be deterred by smaller printing houses and printing plants from such an investment.
Laser printing is an electrostatic digital printing process. It produces high-quality text and graphics (and moderate-quality photographs) by repeatedly passing a laser beam back and forth over a negatively charged cylinder called a "drum" to define a differentially charged image.1 The drum then selectively collects electrically charged powdered ink (toner), and transfers the image to paper, which is then heated in order to permanently fuse the text, imagery, or both.As with digital photocopiers, laser printers employ a xerographic printing process.However, laser printing differs from analog photocopiers in that the image is produced by the direct scanning of the medium across the printer's photoreceptor.
This enables laser printing to copy images more quickly than most photocopiers.Źródło: https://en.wikipedia.org/wiki/Laser_printing
That's why certain standards apply. In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction.
Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible.
Without standards, even leaflets could be completely unreadable and even repulsive. .